Creative copywriter, reporter, researcher, and interviewer with extensive writing, editing, and marketing experience. Excels at writing clearly, expressively, and originally about a wide range of people, products, and places. Enthusiastically collaborates daily with a variety of people while working on multiple projects on deadline.
Copywriter, Bath & Body Works
February 2017 — Present
As a key member of the direct marketing creative team, I help cultivate, share, and elevate the brand voice of Bath & Body Works — a.k.a "America’s Favorite Fragrances." Here, I create and ensure consistency between written and visual messages and write copy that consistently inspires our target customers and attracts new ones. None of my fast-paced, detail-oriented work comes to life in a silo. Every day, I efficiently work alongside designers, strategists, merchants, and business developers to quickly execute our collective ideas across multiple marketing channels. It's work that's inspiring, challenging, and, yes, fun.
Senior Writer, Ologie, Columbus, Ohio
September 2015 — February 2017
At Ologie, I helped universities share their stories. Duties included copywriting for undergraduate view books; campus advertising; brand guideline development and execution; copywriting for capital campaigns (fundraising); PSA writing for national radio ads; institution naming projects; interviewing a range of university officials, affiliates, alumni, and stakeholders; and presenting work to clients.
Clients included: Tulane University; Haverford College; University at Buffalo; Virginia Tech University; Manhattan College; Icahn School of Medicine; Indiana University; ProMusica Chamber Orchestra; Columbus State Community College; and Columbus College of Art and Design.
House Writer, Jeni's Splendid Ice Creams, Columbus, Ohio
August 2010 — August 2015
Pop Music Critic and Features Reporter, The Columbus Dispatch, Columbus, Ohio
1997 — 2009
Additional Writing Experience, Freelance
1994 — on-going
Salami Dreamin': a limited edition artist's book (I wrote it; Michelle Maguire built it) 614 Magazine; Irvin Public Relations; PDG Communications; Senior Times; Columbus Monthly; Today’s Columbus Woman; Ohio Publishing; Ohio Magazine; Everybody’s News (Cincinnati, Ohio); Cincinnati Zoo & Botanical Garden; Campus Weekly (Lafayette, Indiana)
in Communication, History, Horticulture