Aaron Beck

As a senior writer at Bath & Body Works, one of the Limited's flagship brands, I name and describe body care fragrances and help the design team with concepts for collections. Between 2015 and 2017, the higher education gurus at Ologie, in Columbus, Ohio, employed me to inspire teenagers to visit college campuses and invest in their futures. In the days before Ologie, I was the copywriter at Jeni's Splendid Ice Creams (2010 to 2015). There, my duties included: cultivating and maintaining the voice of the company; working with Jeni Britton Bauer on two cookbooks (including the New York Times bestseller/James Beard Award-winning Jeni's Splendid Ice Creams at Home); writing product descriptions; and drafting digital and print advertising, e-commerce, and website copy. Prior to Jeni's, I reported for the daily Columbus Dispatch, covering music and more. In my spare time, I help organize and promote Columbus Fleas (which benefit Planned Parenthood) and hunt for select secondhand records and clothes. I also spend a lot of time exploring Columbus and beyond with my wife, Michelle Maguire.